Hello World keys

Background in systems design across healthcare and climate tech

.PROJECTS
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Field notes

Observations from building products, designing systems, and working with AI

Research
Product Design From Insight to Feature
Product Design · Apr 2025

From Insight to Feature: Closing the Gap Between Research and Decisions

Talking to users is easy. Turning what they say into a feature worth building is the hard part.

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Prototype
Coming Soon More essays on the way
Prototype

Essays on prototyping coming soon

Writing in progress. Check back soon.

Build
AI · Product What I Learned Building Lumi
AI · Product · May 2025

What I Learned Building Lumi, My AI Personal Assistant

RAG vs context stuffing, prompt engineering, streaming UX, and red teaming — what it actually takes to ship an LLM product.

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AI
Growth The Referral Mechanic
Growth · Product · Feb 2025

The Referral Mechanic I Keep Coming Back To

Referral programs are either invisible or aggressive. The ones that work are neither — they're about timing, value clarity, and shared identity.

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GTM Building for Southeast Asia
Product · GTM · Mar 2025

Building for Southeast Asia: What Western Playbooks Miss

Most product frameworks were built for Western markets. Here's what breaks when you apply them in Vietnam, Indonesia, and beyond.

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.EXPERIENCE
Career timeline

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On my shelf

The ideas quietly shaping the way I build, write, and think

Hello World Hannah Fry
Hello World
Klara and the Sun Kazuo Ishiguro
Klara and the Sun
Half of a Yellow Sun Chimamanda Ngozi Adichie
Half of a Yellow Sun
Life 3.0 Max Tegmark
Life 3.0
Weapons of Math Destruction Cathy O'Neil
Weapons of Math Destruction
Seeing Like a State James C. Scott
Seeing Like a State
Steal Like an Artist Austin Kleon
Steal Like an Artist
Kafka on the Shore Haruki Murakami
Kafka on the Shore
A Dictionary of Color Combinations Sanzo Wada
A Dictionary of Color Combinations
Growth The Referral Mechanic
Growth · Product · Feb 2025

The Referral Mechanic I Keep Coming Back To

Referral programs are either invisible or aggressive. The ones that work are neither — they're about timing, value clarity, and shared identity.

Read essay →
GTM Building for Southeast Asia
Product · GTM · Mar 2025

Building for Southeast Asia: What Western Playbooks Miss

Most product frameworks were built for Western markets. Here's what breaks when you apply them in Vietnam, Indonesia, and beyond.

Read essay →
Research From Insight to Feature
Product Design · Research · Apr 2025

From Insight to Feature: Closing the Gap Between Research and Decisions

Talking to users is easy. Turning what they say into a feature worth building is the hard part.

Read essay →
.writing
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.SAY HELLO

Let's build something that endures

I'm open to product and growth roles across Southeast Asia. Feel free to reach out — happy to chat about craft, careers, or anything in between.